Aesthetic Intelligence doesn’t offer much to “business as usual” activities. Many managers don’t really need to see things in a different way because the are payed by companies that make money with standard products and routine services. But if a company is looking for “new business”, it desperately needs Aesthetic Intelligence.
All crucial achievements in business’ history come from intersections, disciplines crossing, exploration.
Aesthetic Intelligence helps organisations to find “the new” because it teaches us to live on two different levels at the same time and to walk aside unexplored and fruitful opportunities.