Thresholds

The perception of boundaries is an interesting Aesthetic issue. Without boundaries identities wouldn’t exist, neither would exist expressions like “our company”, “our market share”, “our products”. Scientific management is based on boundaries and insists on the value of corporate divisions. But if we forget that all boundaries are artificial, we are in trouble. Boundaries are effective tools to face reality and to reduce its complexity, but boundaries are not reality, wich is always much more complex than any artificial distinctions. Today’s economy is forcing us to experience the arbitrariness of our usual boundaries: we’re all moving a step ahead toward the ambiguous territory of thresholds, where making business will be much more interesting.

Here is the link to Fastcompany’s feature on “collaboration over boundaries”.